旅游经济学考试题型 英语.docVIP

填空（10×2’） Classify of tourist products（旅游产品分类）: destination: inbound tourism, domestic tourism, outbound tourism fashion: group tour, small package tour, single service Basic indicator of tourism（入境旅游指标体系中文P184）： the person-time of inbound tourism（人次） overnight stay and length of stay(过夜天数和停留时间) the expenditure of inbound tourism(旅游者消费指标) Tourists travel for different purpose: such as religion, health, commerce, adventure, quest for fortune, politics classify of tourist resources(旅游资源分类)：free, scarce（特征：not renewability, not interchangeability）P56 Tourists face a 5 stage decision process(出游的五个阶段)：P102 participation decision参与决策 tourism budget constraint旅游预算约束 frequency and length of stay频率和停留时间 kind of destination目的地类型 destination and transportation made choice目的地和交通的选择 Tourism and supply chain management 5个基本内容：①planning, ②procurement, ③manufacturing, ④distribution, ⑤toretrnofgoods 旅游供给指标体系：（中文版P92） 旅游供应链中主体的地位： Travel agency is the core of supply chain Tourist is the subject of supply chain Tourism resource and environment is the basis of supply chain Problem of tourism transportation: Carbon emission P129 concentration(集中度) 分类：industrial(行业), industry(产业), market（市场） 11、国际货币基金组织，股份不低于25% 12、financing(资金融通)方式：direct(直接融资)，indirect(间接融资) 13、tourism demand forecast: change(旅游投资预测) trend forecast of ①population, ②economic and political, ③tourism product price, ④tourism supplies 14、tourism investment efficiency: economic. environmental, social 15、decision-marketing type: Certainty decision (information complete) Uncertainty decision (all information is uncertain completely) Risk type decision (incomplete information) 16、tourism multiplier model(旅游乘数模型)：①input-output model, ②economic base model, ③“certain” model(特定模型)：唯一针对旅游产业的模型 17、the development of marketing idea（市场营销理念）：①product-oriented, ②sales-oriented, ③customer-oriented 18、Marketing mix(市场营销整合)：4PS：product, place(process of delivery), price, promotion (P257也可能是简答) 二、名词解释（45’） Free r