[商业策略].Business.Strategy.Week_9.pptVIP

Average 79.6% Range 57.5 – 93.8% Diversification The fundamental role of diversification is for managers to create value for stakeholders in ways stakeholders cannot do better for themselves. The additional value is created through synergetic integration of a new business into the existing one thereby increasing its competitive advantage. Three forms: Vertical integration – move along your value chain Horizontal diversification – moving into new industry Geographical diversification – open up new markets * Business Strategy Rob Giberson Week 9 Corporate Level Strategy BUS 400 Mid-term Ex