战略管理流程讲义(英文版!02.ppt

What Are the Key Factors for Competitive Success? KSFs are competitive elements that most affect every industry member’s ability to prosper in the marketplace Specific strategy elements Product attributes Resources Competencies Competitive capabilities KSFs spell difference between Profit and loss Competitive success or failure Identifying IndustryKey Success Factors Answers to three questions pinpoint KSFs On what basis do customers choose between competing brands of sellers? What must a seller do to be competitively successful -- what resources and competitive capabilities does it need? What does it take for sellers to achieve a sustainable competitive advantage? KSFs consist of the 3 - 5 really major determinants of financial and competitive success in an industry KSFs for Beer Industry Utilization of brewing capacity -- to keep manufacturing costs low Strong network of wholesale distributors -- to gain access to retail outlets Clever advertising -- to induce beer drinkers to buy a particular brand KSFs for Apparel Manufacturing Industry Fashion design -- to create buyer appeal Low-cost manufacturing efficiency -- to keep selling prices competitive Example: KSFs for Tin and Aluminum Can Industry Locating plants close to end-use customers -- to keep costs of shipping empty cans low Ability to market plant output within economical shipping distances Strategic Management Principle A sound strategy incorporates efforts to be competent on all industry key success factors and to excel on at least one factor! 10 11 12 14 15 17 18 20 21 23 25 26 27 33 38 34 35 36 Ch2-* (海量营销管理培训资料下载) The Strategic Management Process Chapter 3 Internal Environment Chapter 2 External Environment Strategic Intent Strategic Mission Strategy Formulation Strategy Implementation Chapter 4 Business-Level Strategy Chapter 5 Competitive Dynamics Chapter 6 Corporate-Level Strategy Chapter 8 International Strategy Chapter 9 Cooperative Strategies Chapter 7 Acquisi