高一英语 Unit11 The Media Lesson3 The Advertising Game导学案1 北师大版.docVIP

Unit11 The Media(6) Lesson3 The Advertising Game A tip: The important thing in life is to have a great aim, and the determination to attain it. (Johan Wolfgang von Goethe, German Poet and dramatist) 人生重要的事情就是确定一个伟大的目标，并决心实现它。Learning aims:1.理解并熟读课文。.掌握自然段重点单词.短语.句型用法。Learning important points：词汇及语言点的。Learning steps: Step1.单词听写：(A级) ——————————————————————————————————————————————————————————————————————————————————————— Step2. 疑难解析（再次阅读课文，掌握以下知识点）（B级） 1.Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive. 【】______________________________________________]_________________________________________ She stands out among the young writers. [翻译]_________________________________________ [记一记] stand aside 袖手旁观 stand by 支持 stand for 代表，象征 （练一练）Among mystery writers,Agatha Christie ____as a real master. A.stood up B. stood out（2）combine…with…_____________________ （3）be linked to/with That accident was linked with him.___________________________ 【句子分析】形容词短语“full of competition”译为“充满竞争的”做________语修饰a world. linked to…” 做后置定语修饰______ 2.For many of today’s advertisers, repeating old ideas is not a successful approach. 【解析】 approach 1）n (c) 通路，入口, 方法；接近，临近 The professor’s approach to solving the problem has won many admirers in the United States. 教授解决这个问题的方法在美国赢得了很多钦佩者。 All the approaches to the airport were blocked by the police. 通往机场的所有入口都被警察封锁了。 The approach of the examination is making her nervous. 考试的临近使她紧张。 【注意】：当approach意思为“方法，”常与介词to连用 a new approach to cancer treatment ______________ 2）vt/vi （时间上，距离上）接近 The time for graduation is approaching. 毕业的日子近了。 He cautiously approached the house. 他小心地走近那房子。 巩固练习： 我喜欢他解决那个问题的方法。 译：______________________________________________. 随着夏天临近，天气越来越热。 译：____________________________________________ At the meeting they discussed three different_______ to the study of English. A. approaches B. means C. method