pragmatic failure of politeness in cross-communication.docVIP

Abstract Pragmatic failures of politeness in inter-cultural communication have been very common phenomena and to a large extent are influencing smoothness and effectiveness of communication seriously, which are the focus of this paper confined in intercultural communication between Chinese and English native speakers. This paper describes pragmatic failures in some categories of polite speech acts and gives a new approach to analyze the causes that lead to such failures. In terms of daily speech acts, such as greetings, compliment, farewell, refusal apology request and so on, pragmatic failures in practice are illustrated and simply discussed. In this paper, the main causes are classified into three categories, which are politeness transfer, different culture-based cognitive environment，and improper choice of contextThe prototypical politeness of individuals in intercultural communication will be transferred into the communication consciously or unconsciously. The formation of cognitive environment is based on the native culture and the most relevant culture factors are always playing as reference points and prototype to influence the communication. The relevant context with optimal relevance will come up first in one’s culture and plays to proceed the communication. Such different prototypical understanding of context in different cultures and languages inevitably result in communicative failures. To summarize from a new perspective, this paper explores politeness failures in Inter-cultural communication, presents the discussion of causes in the light of cognitive view and provides a reference for English learning and teaching, as well as intercultural communication. Key Words: pragmatic failures, politeness, cognitive, prototype, relevance 摘 要 跨文化交际中的礼貌语用失误已经成为一个普遍的现象，在很大程度上严重影响着交际的顺利进行和有效性，这正是本论文研究的主要问题。本论文描述了几种礼貌言语行为中的语用失误，给出一个新的视角来分析导致这些失误的成 因。 本论文对日常言语行为中的礼貌语用失误进