平面设计英文简介.pptVIP

* * * * * * Shapes Shapes are enclosed objects that can be created by line or created by color and value changes that define their edges. * Texture Texture is the surface look of an object created by varying dark and light areas. Roughness Smoothness Depth * Graphic design principles Graphic design principles are ways in which elements are used together. Movement Balance Emphasis Unity * Movement Movement is the use of lines, color, and repetition to create the illusion of motion. Curved forms or lines Repetition of geometric forms Fuzzy lines or outlines * Lines Lines can indicate motion or direction. How are lines used in the composition on this slide? * Balance Balance is the act of comparing or estimating two things, one against the other, and the contrast between: Empty space (white space) and filled space Text and images Color and no colors and different colors Textures against flat colors * Balance in composition There are three different types of balance when using color, shape, and position: Symmetry Asymmetry Radial symmetry * Symmetrical or formal balance You can usually identify at least one of three lines of symmetry. Horizontal Vertical Diagonal * Symmetrical balance * Examples of symmetrical balance * Examples of asymmetrical balance * Examples of radial balance * Unity Unity: The correct balance of composition or color that produces a harmonious effect. What is the focus of the message? * Emphasis Emphasis: To express with particular stress or force. What message is stressed here? * Summary The basis of good graphic design is use of design elements and their thoughtful application in the form of design principles. Clearly identify what you are trying to accomplish — use design to convey your message. Brainstorm alternatives. * * * * * * * * * * * * * Ask students if they can think of other types of balance: texture and no texture (smooth), size and scale, elements of a composition. * * * The rectangle has three lines of symmetry: Horizo