questionaire design.pptVIP

* * * * * * * * * * * * * * * * * * * * example: Motivation CD OP Refer to the reasons why someone studies English. They can be divided into Deep motive and Surface motive. Deep motive refers to reasons in relation to non-material benefits while Surface motive refers to material benefits. Questionnaire items that can measure Deep motive and Surface motive 4. Validity Two kinds of validity Internal validity External validity Internal Validity To what extent the variable that is supposed to be measured is actually measured. External validity To what extent the research findings can be generalized.推广、运用 people validity 人群 How far can the findings be applied to other populations ecological validity To what extent are the findings transferable to other settings or contexts? Reliability Refers to consistency between two or more measures of the same variable III. Questionnaire design 1.Criteria for a good questionnaire Having high internal validity The questionnaire must measure the variables you want to investigate. I often read reference materials in Chinese in order to help me understand the context in which an English story took place. I try to avoid answering questions in class. Taking a professional outlook Avoid clipping or stapling papers together if a questionnaire contains more than 5 pages. One question should not be printed across two pages. Avoid crowding questions together to make the questionnaire look shorter. The paper for printing should be of high quality and the printing itself must be clear and easy to read. 2.Different types of information 问卷中问题类型 Experience/behavior (What does a respondent do?); Opinion (What does a respondent think?); Feeling (How does a respondent feel?); Background (such as the date of birth, age, gender, marital status) 3. Determine the way you process the data Individual-item-based questionnaire de