大学选择因素与大学教育品质知觉关系之研究.pdfVIP

葉連祺 大學選擇因素與大學教育品質知覺關係之研究 1 高等教育 第四卷第二期 2009 年12 月，頁1-37 大學選擇因素與大學教育品質 知覺關係之研究 葉連祺 摘 要 當前台灣的大學面臨著永續發展的危機，大學科系費心於招收優質 的學生和提升教育品質，若能了解大學生選擇校系因素和對校系的喜愛 感受，並探討兩者的關聯或影響關係，當利於大學校系經營。本研究探 討大學選擇因素與大學教育品質知覺兩者的關係，定義前者包括選校因 素和選系因素，後者包括大學喜愛度和科系符合度，分析台灣高等教育 資料庫中92 和94 學年度大一學生調查資料。研究結果發現，選校和選系 因素彼此達中低度相關，選系因素相對於選校因素，與大學喜愛度和科 系符合度知覺的關聯性較高，影響效果較大。結構方程模式考驗指出， 選系和選校因素相關高，選系因素影響科系符合度知覺，大學喜愛度和 科系符合度知覺彼此影響，大學喜愛度受選校和選系因素影響低，科系 符合度受選校因素影響也低，此外亦提出四個結構關係模式，以說明選 校因素和選系因素、大學喜愛度和科系符合度的彼此影響關係。 關鍵詞：大學選擇、台灣高等教育資料庫、高等教育、教育品質 本文作者：葉連祺 國立暨南國際大學教育政策與行政學系副教授。 投稿日期：2009 年6 月10 日；修稿日期：2009 年10 月16 日；採用日 期：2009 年12月5 日。 2 高等教育 第四卷第二期 The Relationships between the Influential Factors of College Choice and the Perceptions of Educational Quality in Universities Lain-Chyi Yeh Associate Professor Department of Educational Policy and Administration National Chi Nan University Abstract In Taiwan, some universities have faced various crises in sustainable development. Many departments have strove to enroll excellent students as well as to improve educational quality. It would be beneficial to understand the factors which influence undergraduates to choose colleges and their perceptions of university educational quality, and to discuss the relationships between influential factors and undergraduates’ perceptions. Therefore the study discussed the relationships between the influential factors of college choice and the perceptions of educational quality in universities. In the study, college choice was defined as both choosing universities and choosing departments. The perceptions of educational quality for universities were also defined as both liking to university and fitness to department. The samples including freshman in the 2003 and 2005 academic years, were chosen from the Integrated Higher Education Database Systems in Taiwan IHEDS . The findings indicated that factors of