Analytical Modeling and Evaluation of Affective Product Ecosystems.pdfVIP

Analytical Modeling and Evaluation of Affective Product Ecosystems * ROGER J. JIAO , MARTIN HELANDER., YIYANG ZHANG, JUN DU, QIANLI XU School of Mechanical Aerospace Engineering, Nanyang Technological University, Singapore * Corresponding author. jiao@ Abstract: The consideration of human-product-environment interactions is consistent with the wisdom of ‘product ecosystems’, which essentially entail a scenario of affective design of the entire system with customer experience in the loop. The ‘emotional’ aspects play an important role in forming customer perception, and thus to influence the performance of product ecosystem design. This paper developed an analytical model for product ecosystem. Customer affective needs are modeled and evaluated to facilitate the product ecosystem. The application potential is manifested through the interior design of a brand of truck cabs, which involve both the product and the ambience through human interactions. Keywords : Product ecosystem; Affective design. 1 Background A better understanding of human cognitive and affective capacities will very likely lead to new applications, products and/or services, spanning a whole range of potential industries. The potential of affect evaluation has been observed by a few industrial initiatives including IBM’s and Philips’ initiatives in pervasive computing. Philips Design has launched a number of large projects such as Vision of the Future, HomeLab, and La Casa Prossima Futura. It has been recognized by the European Commission as a research directive for the IST 6th framework. The vision was also recognized as one of the leading themes in computing science by the ACM. The considera