产品开发门设计.pdf

Technology Stage-Gate™: A Structured Process for Managing High-Risk New Technology Projects Greg M. Ajamian and Peter A. Koen Traditional Stage-Gate™ (SG) (Cooper 1993) or PACE® processes (McGrath and Akiyama 1996) assume that there is little uncertainty associated with the technologies to be utilized. However, the inability to manage high-risk technologies as part of product development is frequently the cause of canceled or significantly delayed new product development projects. Unlike product development, the ultimate outcomes of technology development efforts are unpredictable. Prematurely introducing a technology into the product development process when there is high uncertainty that the technology will ever meet the desired specifications often leads to project delays, project uncertainty, and project cancellation. We have found that a different management process, the technology Stage- Gate™ (TechSG) process, is needed to manage technology development efforts when there is high uncertainty and risk. TechSG, initially described by Eldred and Shapiro (1996) and Eldred and McGrath (1997), brings a structured methodology for managing new technology development without thwarting the creativity needed in this early stage of product development. The overall objective of this chapter is to provide the reader with more insight into the process and to describe the tools and methodologies that make up the TechSG process. The process is specifically intended to manage high-risk technology development projects when there is uncertainty and risk that the technology discovery may never occur and therefore the ultimate desired product characteristics might never be ac