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By revealing the links between activities and resource consumption,
ABC points directly to profit opportunities.
Profit Priorities fro m
Aotivity-Based Costing
by Robin Cooper and Robert S. Kaplan
In recent years, companie s have reduced their the ABC analysis helps managers focus their atten-
dependency on traditional accounting systems by tion and energy on improving activities that will
developing activity-based cost management sys- have the biggest impact on the bottom line .
tems. Initially, managers viewed the ABC approach Fully exploiting ABC as a guide to profitability,
as a more accurate way of calculating product costs. however, requires a conceptual break from tradition-
But ABC has emerged as a tremendously useful al cost accounting systems and a willingness to act
guide to management action that can translat e on tbe insigbts ABC analysis provides. Managers
directly int o higher profits . Moreover, th e ABC must refrain from allocating all expenses to individ-
approach is broadly applicable across the spectrum ual unit s and instead separate th e expenses and
of company functions and not just in the factory. match tbem to the level of activity tbat consumes
tbe resources. Very simply, managers sbould sepa-
ABC is a powerful tool - but rate tbe expenses incurred to produce individual
unit s of a particular product from tbe expenses need-
only if managers resist ed to produce different products or to
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