证券市场的顾客选择行为和服务质量改进.pdf

Abstract Withthe of market—orientedreformand developmentsecurity market andthemarket doorsill security degree transparencygohigher,theentering lowers．andlotsofnew swarmintomarket．So market is competitors security competition more intensified．Inorderto、、’ininthefierce is fo,‘ becoming competition．itnecessary tohavetheirowned serx’iceandattractmorecustomerresources enterprise specialized customersneedand differentiatedand service． throughmeeting providing personal fromthe ofcustomerchoiceand discretechoice Staming theory using modeltoportray customerchoicebehavioron market，this customer security paperanalyses choiceand marketevolutionfromtwo whichare angles individualizedcustomerchoice preference and article Function mass—followingpsychology．Besides．thisappliesQuality service Deployment(QFD)method．aquantitativeanalysis．tostudysecurityenterprise coretool——Houseof customerwants quality．The Quality——makes transforminto charactersof astoensurethe technology securityfirms’products．SO financial products firmsmeetcustomer customer developedbysecurity needs．improve marketshareandenhancetheirmarket enterprise comp