《Factors Affecting the Level of》.pdf

Factors Affecting the Level of Trust and Commitment in Supply Chain Relationships AUTHORS INTRODUCTION Ik-Whan G. Kwon Successful supply chain performance is based on a high is professor and director in the Consortium for Supply Chain level of trust and a strong commitment among supply Management Studies in the John Cook School of Business at chain partners. Effective supply chain planning based on Saint Louis University in St. Louis. shared information and trust among partners is an essen- tial requirement for successful supply chain management. Taewon Suh One study reported that one-third of strategic alliances is assistant professor of marketing in the College of Business failed due to a lack of trust among trading partners (Sherman 1992). Information sharing sometimes requires Administration at Texas State University–San Marcos in San a release of guarded financial, strategic and other oper- Marcos, Texas. ating information to partners who might have been and/or will be competitors, since “effective informa