《Digital Marketing and Social Networking》.pdf

13 Chapter Digital Marketing and Outline Social Networking Introduction Growth and Benefits of Digital Communication Learning Objectives Using Digital Media in After reading this chapter, you will be able to: Business LO 13-1 Define digital media and digital marketing and recognize their Digital Media and the increasing value in strategic planning. Marketing Mix Social Networking LO 13-2 Demonstrate the role of digital marketing and social networking in today’s business environment. Types of Consumer- LO 13-3 Show how digital media affect the marketing mix. Generated Marketing and Digital Media LO 13-4 Define social networking and illustrate how businesses can use different types of social networking media. Social Networks Blogs and Wikis LO 13-5 Identify legal and ethical considerations in digital media. Media Sharing LO 13-6 Evaluate a marketer’s dilemma and propose recommendations. Virtual Worlds Mobile Marketing Applications and Widgets Using Digital Media to Reach Consumers Using Digital Media to Learn about Weibo:Micro-Blogging for the Chinese Consumers Population Legal and Social Issues in Internet Marketing Micro-blogging isn’t just for Americans. In China, micro-blogging is revolution- Privacy izing the way consumers network and access news. Chinese micro-blogs, or Identity Theft weibos, are growing at an enormous rate. Th