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《Essential_Guide_Online_Marketing_Finance》.pdf
The Essential Guide to Online Marketing
for Financial Services
1 The Essential Guide to: Email Marketing
Contents
Part 1. Introduction to Financial Services Online
Part 2. Research among Financial decision-makers
I. Customer Experiences to date
a. Banking
b. Investments
II. What the Future Holds
III. Conclusion
Part 3. Case Studies
I. Westpac
II. Conscious Investor
III. NRMA
Part 4. Getting Started
I. Adding Online to the Financial Marketing Mix
II. Key Opportunities
About the f2 Network
2 The Essential Guide to Online Marketing for Financial Services
Part 1. credit cards, mortgages and cash trusts to name
a few. Conversely, the number of independent
Introduction to Financial (non-bank) trading sites has declined.
Services Online Financial services is a broad area. In presenting
the survey finings, we have touched upon the
services most interesting in terms of consumer
Trafficking Money usage and their propensity to change this
behaviour in the future. Not all financial
Australia is one of the most wired countries in
services which were covered in the survey9
the world, with approximately 53%^ of the
are presented in this brief synopsis of the key
population using the Internet every month. As
results. The focus is on those learnings that can
one of the first industries to recognise the value
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