《Marketing Chacirc;teau Margaux》.pdf

6 2 - 9 0 - 2 1 9-507-033 0 2 , R E V : A U G U S T 1 6 , 2 0 0 7 3 1 0 2 - 2 1 J O H N D E I G H T O N 0 2 V I N C E N T D E S S A I N , r e v L E Y L A N D P I T T i l O D A N I E L A B E Y E R S D O R F E R r e A N D E R S S J Ö M A N i b a X , n Marketing Château Margaux o i t a c i n u m Were a wine to be drunk in paradise, it would be Château Margaux. m o — William Styron, Sophie’s Choice C s s e n i Brad watched as wine poured from a precarious height into his glass, generating turbulence but s u B no splash. “I must try that,” he thought. A young management consultant, Brad was no stranger to , a expensive meals, but here he felt separated from the proceedings by more than income. He was the s e r junior member of a consulting team invited to join Corinne Mentzelopoulos and Paul Pontallier for p m lunch at Château Margaux, in the room where such luminaries as the president of China, Hu Jintao, E - a had been hosted when he came to visit the source of one of the world’s great wines. The château’s í m white wine had accompanied Brad’s first course, next its Pavillon red, and now, with a selection of o n cheeses, came Château Margaux 1982, a wine