《Optism Mobile Advertising Solution at the Mobile Marketing Forum》.pdf

The Future of Permission-Marketing: the Customer Owns the Customer Speaker Name Thomas Labarthe Speaker Title VP, Mobile Advertising Company Name Alcatel-Lucent Mobile advertising is driven by the needs of advertisers 2 We set out the solve the gaps… 3 Optism was born! Bridging the gap between advertisers and operators Last 2 years - Alcatel-Lucent working with the industry to develop mobile into a robust credible advertising marketing channel Feb 2010 - Accepted invitation to join MMA as Premium Member - working with industry leaders to develop global standards for mobile media April 13, 2010 – Launched Optism enabling operators to offer a compelling advertising proposition to both advertiser and consumer… At the heart of our solution: Permission, Privacy and Preferences 4 Power to the people • Permission • Privacy • Preferences Empowerment leads to engagement 5 Image by PictFactory on Understanding consumer sensitivities • Objective 1: Gather feedback on a permission-based mobile advertising Youth Trackers: service offered by a mobile operator Are ages 13 – 25 (young consumers) • Objective 2: Delve into sensitivities for A