《Osens Walkin Accurate Marketing Plan》.pdf

Integrated Accurate Marketing Plan f or 1. Target ：(1) distribute 30,000 samples (2) 2,000~3,000 download users (3) shop sign-in 6,000 (4) internet sign-in 35,000 2. Integrated Online Marketing Design 3. Key Communication Concept Walkin = fashion, convenient, fun, economic, and represent a new fasion lifestyle for the young trendy females 4. Accurate Users Base Promotion (1) Where are they? (2) Who they are? They are young trendy white collar females, they like shopping, used to internet, heavy smart phone users, open to the new idea. - They use QQ and wechat a lot, Weibo user, constantly on SNS, open get information from BBS, and like vedio - free, new, beauty, unique, fasion, fun are the key words attracting them (3) How to reach them 3.1 QQ P2P communication * Search QQ group by keywords, and extract QQ no., added to corporate QQ, and thus Mass QQing 3.2 QQ group communication * Search QQ group by keywords, andjoin the QQ group, send message in QQ group 3.3 Weibo Event/Weibo @ and private letter * Organize Weibo Event * Promote inside Wei Group * Promote via private letter * Promote via @ 3.4 BBS hot topic promotion * link BBS post with hot topic and high interest points, promote it to reach viral effect 3.5 EDM promotion * In Osens EDMplatform , you c an the key information like delivery success rate, open rate, click rate. 3.5 SNS event * Organize SNS event through top SNS sites 5. Osens Promotion Conversion Model 6. Quotation Unit Price Category Methods Quan. Sub-total Note (RMB) Private Letter