《social marketing for public health》.pdf

Social Marketing for Public Health Global Trends and Success Stories EDITED BY Hong Cheng, PhD Philip Kotler, PhD Nancy R. Lee, MBA Associate Professor of Advertising S. C. Johnson Distinguished President E. W. Scripps School of Professor of International Social Marketing Services Inc. Journalism Marketing Adjunct Faculty Ohio University Kellogg School of Management Evans School of Public Affairs Northwestern University University of Washington College of Public Health University of South Florida © Jones and Bartlett Publishers, LLC. NOT FOR SALE OR DISTRIBUTION. World Headquarters Jones and Bartlett Publishers Jones and Bartlett Publishers Jones and Bartlett Publishers 40 Tall Pine Drive Canada International Sudbury, MA 01776 6339 Ormindale Way Barb House, Barb Mews 978-443-5000 Mississauga, Ontario L5V 1J2 London W6 7PA info@ Canada United Kingdom Jones and Bartlett’s books and products are available through most bookstores and online booksellers. To contact Jones and Bartlett Publishers directly, call 800-832-0034, fax 978-443-8000, or visit our website, . Substantial discounts on bulk quantities of Jones and Bartlett’s publications are available to corporations, professional associations, and other qualified organizations. For details and specific discount inform