《On the Trail of Food and Wine》.pdfVIP

498 • o thE trAiL oF Food And Wi E On the Trail of Food and Wine: The tourist search for meaningful experience Robb Mason Barry O’Mahony, Centre for Hospitality and Tourism Research, Victoria University, Melbourne AbstrAct • the purpose of this paper is twofold: first, to identify important factors in the development of food and wine trails within the context of culinary tourism and, second, to propose methods by which trail businesses can further build on the tourism potential of food and wine. the trail development factors identified are the trail as a tourist p