关于游客动机的旅游者重游意愿研究——以凤凰古城为例.pdfVIP

l嬲㈣ ABSTRACT forthe stimulus hasbecomea oflife spending Nowadays，travelway people．In and move lotofnewareacontinuestobe pull below,a developed，thecompetition betweentourismdestinationis tourists’valueis measured rising．Loyalty by has ahot for the of been research，revisitention managers．Witlldevelopment target inand researchhavebeen since1980s．Basedon people abroad，many taking tourist reviewoftheresultsofdomesticandabroadarticleson comprehensive motivationand effectoftouristmotivationon revisitention，the hasbeenmadeand themethodsofliteraturereviewand clearly,using logical oftouriststo deduction．What’Smadea andinterview more，we questionaire as of ancientwella analysisempiricaldata．According FengHuangcity,as quantitative Canbe tothe find motivationoftouristin ancient that，the FengHuangcity survey,we divideintofive businessandsocial and dimensions，namely interact，learning aswellas thenwemadeadetailed culture，relax shopping．And seeking，experience inmotivation．Asthe ofdifferencesbetweenvarious data, analysis sub-groups running intheassessmentoftouristmotivation．between Thereare differences sex， significant andothersocial income demographic age，educationalattainment，householdmonthly wellasthe oftouriststo ancient city．Study characteristics，asfrequency Fenghuang found differentvisitors’motivationandwithin2 and10years that，the years，5years differenceof were on intentionexistence view,there revisiting relationship．Specific relationbetween motivationand torevisitin significantposkive shopping willingness each totheresearch are as period．Accordingconclusion，somesuggestionproposed facilitiesandservice enhancethe follows：Perfect management，comprehensively relaxation thescenic function， scenic attraction；strengthen repeatedconsumption a for the tourism createcomfortable qual时of atmospheretourism；improve this and researchdirectionsare business．At of studyfollow—up last，theshortcomings discussed． Words：travelmotivation；tourist；revisitention； Key an