Advertisement English 1.pptVIP

Advertisement English Topic for Discussion The definitions of advertising are various. Many people defined the word differently as the nature of advertising keeps changing all the time. What is your definition of advertising? Direction: Lasker defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television. As another legendary adman, Raymond Rubicam, once noted, “The only purpose of advertising is to sell. It has no other justification worth mentioning”. Another early titan of advertising, Claude Hopkins, put it this way: Instead of sales, they seek applause. Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services. 广告（Advertise ） 源自于拉丁语Adrerere，意思是“唤起大众对某种事物的注意，并诱导于一定的方向所使用的一种手段” 广告定义众说纷纭 概念美国《广告时代周刊》在1932公开征求的广告定义：个人、商品、劳务、运动，以印刷、书写、口述或图画为表现方法，由广告者出费用作公开宣传，以促成销售、使用、投票或赞成为目的活动。 英国《简明不列颠百科全书》对广告的解释：广告是传播信息的一种方式，其目的在于推销商品、劳务、影响舆论，博得政治支持，推进一种事业或引起刊登广告者所希望的其他反应。 美国广告协会的广告定义：广告是付费的大众传播，其最终目的是为了传递信息，改变人们对于所广告的商品的态度，诱发其行动而使广告主获得利益。 Function: Advertising is any of various methods used by a company to increase the sales of its products or services or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, to publicize an event, or to locate an item or commodity. 广告的功能： 1. 突出优势特点 A whole new way to enjoy the view. (Sharp) 享受视觉的全新方式。（夏普） Intelligent entertainment discovered. (Philips) 智能娱乐展露无疑。 夏普强调其良好的视觉感，而飞利浦则突出其先进的功能。 2. 增加产品的知名度 Communication unlimited (Motorola) 沟通无极限 Make yourself head (Ericsson) 理解就是沟通 3.树立品牌形象 Things go better with Coca-cola. Can’t beat the real thing. 挡不住的诱惑。 Always Coca-cola。 Coke refreshes you like no other can. Specialized advertising agencies often handle the advertising of a company’s products, services, or corporate brand, although som