《gbci_logo_guidelines》.pdf

Why Are Logo Guidelines Important? The way we communicate conveys important messages about GBCI. Image and identity are expressed not only in what we say and how we say it, but also in the “look and feel” of our communications—the colors we use, the use of our logos, typeface (font), etc. When all of our communications share a distinct and consistent look and feel, we communicate our core values before even a single word is read. The purpose of the GBCI Logo Guidelines is to assist our community in the use of GBCI proprietary marks and corresponding language that accurately and consistently convey GBCI’s messages and identity. This document highlights common uses and misuses of GBCI marks and language. Through consistent application of these guidelines and repetition of these messages, GBCI’s image and credibility will be reinforced, increasing the value of GBCI, its services and enhancing your standing as a proponent of transforming the built environment to sustainability. These guidelines are not all-inclusive. If you have questions regarding logo use and language, please contact the GBCI Marketing Department: marketing@ Applying Guidelines Guidelines are not meant to be a straight jacket. Rather, the strictness of their application follows a logical order, based on the type of material being developed. The most rigid standards apply to organization identity. A secondary tier includes marks that represent GBCI services. Business and marketing materials should be designed so that placement of logos and descriptive text are consistent from one piece to another. GBCI Proprietary Marks Organization Person Page 6 Page 8 Page 10