《MBA Thesis and research method part1》.pdf

GDUFS MBA Thesis and Research Method CUI Geng, Professor Department of Marketing International Business Lingnan University GDUFS MBA, May 26, 2012 1. Introduction • The Purpose of Research – Find things out in a systematic way, thereby increasing their knowledge. • systematic research suggests that research is based on logical relationships, not just beliefs. • finding out suggests a multiplicity of possible purposes for your research. – describing, explaining, understanding, – criticising, analysing, – solving problems, and making decisions. BUS330_RM_L1 2 BUS330_RM_L1 3 Benefits of Thesis/Project • “Your” independent, scientific and professional work • Conduct practical business research • Critical thinking and analyzing • Writing and communicating • Learning from each other • Enhance your resume and career project • To do something that make you proud Examples • The West Rail: how to set prices • Online games: Garmania online purchase • China Mobile: 500+ marketing programs and financial management • Tablet marketing: Archos • Positioning for VW Golf Expectations • Year-long project • Do your homework: read the literature • Do some thinking and writing everyday • Be critical and creative • Follow up on the editorial marks and corrections • Submit your work and revisions on time • It is your baby! Writing  Writing is an excellent way to communicate message and exchange information.  It relies on knowing the purpose and using the tools of language to