《Michael_Porter_Creating_Shared_Value》.pdfVIP

JANUARY–FEBRUARY 2011 HBR.ORG REPRINT R1101C THE BIG IDEA Creating Shared Value How to reinvent capitalism—and unleash a wave of innovation and growth by Michael E. Porter and Mark R. Kramer The Big Idea Capitalism is under siegeDiminished to set policies that sap economic growth…. The purpose of the corporation must be 2 Harvard Business Review January–February 2011 FOR ARTICLE REPRINTS CALL 800-98