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《Michael_Porter_Creating_Shared_Value》.pdf
JANUARY–FEBRUARY 2011
HBR.ORG
REPRINT R1101C
THE BIG IDEA
Creating
Shared Value
How to reinvent capitalism—and unleash a wave of
innovation and growth by Michael E. Porter and
Mark R. Kramer
The Big Idea
Capitalism is under siegeDiminished
to set policies that sap economic growth….
The purpose of the corporation must be
2 Harvard Business Review January–February 2011
FOR ARTICLE REPRINTS CALL 800-988-0886 OR 617-783-7500, OR VISIT HBR.ORG
trust in business is causing political leaders
Business is caught in a vicious circle
redefined around
How to reinvent capitalism—and
unleash a wave of innovation and
growth by Michael E. Porter and
Mark R. Kramer
January–February 2011 Harvard Business Review 3
THE BIG IDEA CREATING SHARED VALUE
THE CAPITALIST SYSTEM is under siege. In recent years success. It is not on the margin of what companies
business increasingly has been viewed as a major do but at the center. We believe that it can give rise to
cause of social, environmental, and economic prob- the next major transformation of business thinking.
lems. Companies are widely perceived to be prosper- A growing number of companies known for
ing at the expense of the broader community. their hard-nosed approach to business—such as GE,
Even worse, the more business has begun to Google, IBM, Intel, Johnson Johnson, Nestlé, Uni-
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