公共关系英文.pptVIP

（1） the world assembly of public relations associations(1978):世界公共关系协会 1978年8月在墨西哥城召开了世界公共关系协会大会通过了公共关系的定义，称为墨西哥宣言： public relations is the art and social science of analysing trends, predicting their consequences, counselling organisations leaders and implementing planned programmes of actions which will serve both the organization’s and the public interest. 公共关系是一门分析发展趋势，预测其结果，为组织领导提供决策咨询，并执行服务于本组织与公众共同利益的行动计划的艺术和社会科学。 Public relations practice is the planned and sustained effort to establish and maintain goodwill and understanding between an organisation and its publics’ 公共关系实践是通过有计划的、持续