培训体系品牌的创建、运作与管理的研究.pdf

摘 要 随着中国教育改革的深入与国民经济的发展，尤其是入世以来，国内与国际 市场对精英技术人才和管理人才的需求量日益增加，国家不仅加大对义务教育的 投入，也提出了大力发展各种培训类教育的要求。这些因素客观上要求电子科大 科园培训机构充分发挥自身优势，创建具有特色的培训体系品牌，不断创新和完 善电子科技大学科园培训机构的教育体系，实现总体目标。 本文结合国内电子科大学科园培训机构办学的环境以及电子科技大学科园培 训机构的自身特色，有效的分析了电子科技大学科园培训机构体系品牌创建的可 能性和必要性，以及体系品牌运作和管理的创新之处。在此基础上，利用 SWOT 分析矩阵详细分析了电子科技大学科园培训机构体系品牌创建的优劣、机遇以及 所面临的挑战。详细阐述了电子科技大学科园培训机构培训体系品牌的定位、构 建、传播以及运作和管理。 研究结果表明，在市场竞争日趋激烈的今天，科园培训机构想要独占鳌头、 立于不败之地，就必须与时俱进、开拓创新，在教学设施和师资力量方面不断加 强，在广泛借鉴其他培训机构发展思路的同时，发挥自身优势，创造出独特的办 学和管理理念。 关键词：科园,电子科技大学科园培训机构,体系品牌 I Abstract With the deepening of reform of chinese education and the economic development, especially the wto, domestic and international market for the best technical talents and management of the demand, increasing spending on the states compulsory education, and also proposed to develop various training class education. these factors on the objective demand of electronic uestc family and training institute fulfilled its own advantage and create a special training system brand, innovation and improvement of electronic technology big science park training unit. The domestic science park with electronic uestc training school environment and electronic technology big science park training of its own characteristics and effective analysis of the technology a subject beyond the training system brand, and the need for the possibility of operation and management system is brand new. on this basis, swot analysis of the use of matrix detailed analysis on electronic technology big science park training institution system of brand, the opportunities and challenges. expatiated on the electric. Research shows that the market of increasing throat-cutting competi