关于旅游动机的老年旅游市场开发研究——以合肥市为例.pdfVIP

Abstract Our country has entered the aging society, the pension system, welfare policy is also in constant development and improvement. Many children are also changing the way of traditional pension and support their parents to travel. A growing number of aged people also choose to participate travel activities if health permitting to appreciate the motherland, beautiful mountains and rivers, moreover, to increase their knowledge. Old tourism in our country will occupy more and more share. However, in such a good development prospect, the aged tourism is in lower profits, relevant laws and policies is not perfect, the aged tourist services demanding on issues, etc. Therefore, to study the aged tourists motivation and tourism market development will be a great significance. Fully adopt qualitative research and quantitative research in this paper, and, review the travel motivation research of the aged at home and abroad. As the tourism motivation has diversity, complexity feature, and the paper take the aged in Hefei as an example of the empirical study of corresponding, investigate preferences and travel motivation of the aged tourists. Introduce questionnaires for quantitative study on the spot in Hefei. The questionnaires include basic personal information, extended information, intrinsic motivation and external tourism aspects of tourism motivation. Using Likert five-point scale method for the question of tourism on the motivation, and adopting SPSS statistical software, we obtained the most value and least value of intrinsic motivation and extrinsic motivation of the aged tourists from the average analysis. In the impact of tourism motivation, different gender, age,