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022025396刘小兰 大型航运企业的第三方物流战略
ABSTRACT
inmaritime as Shipping,
enterprises shipping,suchCOSCO,China
Large
in third
party109istics,
advantagesdeveloping
SINOTRANS,havespecial
baseandrichinternational
suchas customer
strongbrand,network,stable
totakeonthe role
have heavy
enterprises
operationalexperience.These
of thecurrentstateofChiI]a industry:therefore,
transforming locistic
has
of enterprises
the stlcalstrategylargeshipping
studyingloci
importantimplications.
of
textstudiesthird strategy1argeshipping
This partylogistic
of
to processstrategy
generalanalytlcal
enterprisesaccording
into
management.dividingstrategicintent,strategic
the of
the of formulation.inlayers
analsand three】ayersstrategy
ysi
chain
value methodology
intentaad analysis
strategic mission,applying
the
stateof analyzed
and thecurrent locisticindustry,I
co
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