汽车零部件的塑料化趋势和尼龙产品的目标市场定位.pdfVIP

中文摘要 在发达国家汽车工业是工程塑料使用量最大、应用最为广泛的工业市场，随 着中国经济的快速发展，汽车产业也同样有着飞速的发展，在国内也是工程塑料 的应用最有发展潜力的市场领域之一。可以预见到未来汽车产业对零部件的塑料 化会有越来越普遍的趋势，以往的经验表明，很多零部件一旦有合适的塑料材料 符合要求，则很快就会有车型装备并开始路试，如路试合格则很快就会批量化装 备车辆。汽车塑料零部件行业的特点是产品多样性强，特定车型零部件 OEM 供 应商和材料选择几乎不变，材料供应商之间竞争激烈。在国内汽车产业快速发展 的今天，只有准确的定位自己的产品，精确的选定目标零部件市场和客户，成功 的让客户选择自己所推荐的材料，与客户保持良好的合作关系，增强自身的竞争 力，培养牢固的客户忠诚度是行业内供应商能够快速发展和壮大的条件。 本文旨在对汽车零部件塑料化的进行系统化的研究，从其发展历程和发展趋 势来判断未来汽车塑料零部件发展的方向和重点，并根据在汽车零部件行业多年 的市场开发和销售经验，加上对竞争对手产品和其特点的深入了解，和对汽车塑 料零部件应用的研究，结合自身所在企业和产品的特点，重点对通用工程塑料尼 龙 6、尼龙 66 的市场应用进行较为深入的研究，从零部件产品的性能要求出发 结合各个供应商的产品的特点，做出系统性的分析，得出明确的可行性结论，做 出明确的市场细分定位，以期为产品实际的市场开发工作指出明确的方向和竞争 策略，减少人员的投入和时间上无谓的浪费，提高工作效率。 关键词：汽车零部件；塑料化； 尼龙产品；市场定位 ABSTRACT Automobile industry in developed countries is the largest and most widely market of engineering plastic, China has the rapid economic developed speed, has the rapid developed speed of auto industry, and the domestic application of engineering plastics is the most developing potential .It can be forecasted that the plastic of the parts will have more and more common trend in the future automobile industry. The past experience suggests that a suitable plastic material meets the requirements, then soon there will be a car equipped and begin to road test, if the road test qualified, the change would be successful as soon. There are very intense competitions between the material suppliers in automotive plastic parts. With the rapid development of domestic auto industry, the position is very important. Maintaining good relations of cooperation with customers and enhancing their competitiveness, cultivating strong customer loyalty are important conditions of the development and growing for the industry suppliers . The purpose was to understand the auto parts developin