微博在旅游信息务中的角色研究——以旅游目的地微博为例.pdf

3 个目的地微博的信息偏好主要集中在专业化的信息（8 项）、生活化的信息（4 项）、趣味化的信息（3 项）等方面，并且不同的目的地微博在信息内容选择上 存在一定的差异；通过对高频特征主题词的解析，结果显示3 个目的地微博的信 息内容可以归纳为以下5 个主题：旅游目的地名称、旅游形象口号、旅游服务信 息、旅游资源信息、时事信息，但是不同微博的侧重点存在一定的差异性。第5 章提出微博在旅游信息服务中的角色主要为目的地营销载体、品牌塑造载体、危 机管理载体、节事组织载体、信息咨询载体5 个方面，并从旅游目的地微博在信 息服务中存在的问题出发提出基于旅游微博的信息服务路径优化措施。 第三部分，结论与展望部分。即第6 章，得出研究的主要结论，指出研究的 不足，并提出进一步研究的展望。 关键词：旅游信息服务；旅游微博；社会化媒体；微博；旅游目的地 II Role of Microblogging in the Tourist Information Service ——A Case Study of Tourist Destination Microblogging Abstract Since the 1990s, the popularity and widely used of the personal computer and the Internet push tourism to the information superhighway. Cross-application of information technology and tourism, not only profoundly change the business model and pattern of tourism enterprises, the integration of the tourism industry, the distribution of tourism products and promotions, as well as fundamental change to the tourist information exchange and consumption patterns, the more people transferred consumption and life habits from offline to online. As an emerging industry, tourism has urgent demand of information technology and new changes under the influence of this. According to the 2012 Chinas tourism development report” released by Wuhan Branch of China Tourism Research Institute, the deal size of Chinas online travel market in 2012 will reach 253 billion yuan, then in 2014 will reach 458 billion yuan. At the end of December 2011, travel booking users in China up to 42.07 million people, the users growth 16.5% one year. With the popularity of tourism activities, personalized, individual, normalized trend has become increasingly evident . independent traveler is gradually be