Chap06Foreign Direct Investment课件.pptVIP

Chapter Foreign Direct Investment Opening case-Starbucks Starbucks’ strategy Coffee house setting, blended coffees Superior customer service Attention to hiring, training, and compensation Motivation of employees Used nation-specific strategies Britain Japan Thailand Korea What is foreign direct investment Company acquiring or merging with a firm in a different country A firm creating a ‘Greenfield’ operation in a different country A firm creating a subsidiary in a different country As a result The firm has significant control of its foreign operation Firm can affect managerial decisions of