毕业论文——简约之美在平面设计中的运用妓.docVIP

摘 要 现代广告在现代社会是不可或缺的一部分。广告要吸引人的眼球，做到从众多广告中脱颖而出，必须取决与广告创意的思维创新。墨守成规、严守刻板的陈旧观念及其思维定势必将阻碍现代广告事业的发展，进而被历史所淘汰。当代日益发展的社会现实让我们愈加觉得创新思维在现代广告设计中的重要性。为了满足人们高要求的消费观念，从产品中孕育而生的广告设计更需要加入高水准的创新思维。然而，现代广告创意新思维的出现是相对于传统广告思维而言的更加注重于简约而不简单。“简约设计”是众多设计流派中一种设计理念。简约设计作品如今无处不在，它广泛应用于各个领域，如室内设计、服装设计、平面设计等等，简约主义的风格特色是将设计元素、色彩、照明、原材料简化到最少程度，但对色彩、材料的质感要求极高。简约设计就是把设计简化到本质，简而不空。 关键字：视觉传达 艺术设计 平面设计 简约之美 Abstract Modern advertisement in modern society is an indispensable part of it. Advertising to attract peoples eyeballs, from many advertisements, must depend on the creative thinking innovation. To routineer and adherence to stereotype of obsolete concepts and thinking will hinder the development of modern advertising business, then be consigned. The development of contemporary social reality is more creative thinking, let us feel the importance in modern advertisement design. In order to meet the requirement of high people from consumption concept, product intrades advertising design more needed to add high level creative thinking. However, a new thinking of modern advertisement creativity is compared with the traditional advertising thinking of contracted and not to pay more attention to. Contracted design is a kind of design concept design schools. Contracted design works now ubiquitous, it is widely used in many fields, such as interior design, fashion design, graphic design, the style is contracted creed design elements, colour, will be simplified lighting, raw materials to a minimum level of color, but the simple sense of material, high requirement. The design of simple design is simplified to the nature, Jane and not empty. Key words: Visual art Design graphic Design Contracted beauty 目 录 前言 平面设计的定义当今我国广告行业的现状 简约之美的发展趋势 简约之美在平面设计中的意义 简约之美在平面设计中的意义 谢辞 参考文献 前 言 当今广告发展的日新月异在我们生活的周围已成事实。尤其是改革开放后的三十年中，中国广告设计在西方广告思维求新求变的影响下，逐步有了改观，使我们认识到广告简约之美从某意义上成为广告发展的趋势和潮流。为此，广告的简约之美、求异便成为改变广告命运的法宝之一。这是因为，目前全球范围内广告设计竞争愈加激烈的形势造成的结果。 平面设计中的简约之美主要体现在主题明确、表现手法含蓄、视觉内容简练等方面，同时在排版、色彩、文字、图形