2015_我国商业银行国际化经营战略研究 毕业论文.docVIP

我国商业银行国际化经营研究 ’s Commercial Bank [Abstract] As Chinas openness to further increase the banks international financial services to provide the necessary. Chinese banks have been opening up not only to bring a broad prospect of Chinas banking sector is also accompanied by unprecedented competitive pressures. With the internationalization process of the advancement of Chinas commercial banks will also expose themselves to the international financial markets. Chinese commercial banks need not only to withstand foreign investment in China after China rising competitive pressures, but also to accelerate its pace of development to go out, as soon as possible into the international financial markets Goals Expected. The international financial crisis, financial institutions suffered heavy losses in many countries, business contraction, which for our commercial banks going out to provide opportunities for transnational business. Therefore, Chinese commercial banks should seize the opportunity to actively promote international operations. In this paper, Chinas commercial banks, international marketing strategy for the study. First Commercial Bank of China from the description of the background of the international operations, on this basis that commercial banks in China need international operations; then Commercial Bank of China explained the status of international operations; and in-depth analysis of the current Chinese commercial banks international management problems and financial crisis in the context of international commercial banks operating in China face opportunities and challenges; Finally, the Commercial Bank of China put forward the strategy of international operations. [Keywords] commercial bank international business study 目 录 引言 1 一、商业银行国际化经营必要性 1 （一）我国商业银行国际化经营的背景 1 （二）我国商业银行国际化经营的必要性 2 二、我国商业银行国际化经营的现状分析 4 （一）我国商业银行国际化经营的现状及存在的问题 4 （二）金融危机背景下我国商业银行国际化经营面临的挑战和机遇 9 三、我国商业银行国际化经营的策略 11 （一）确定海外发展的区域重点 11 （二）加快海外机构网络布局与发展 12 （三）建立健全海外目标客户市场 13 （四）夯实国际化