文化创意产业集群化发展的战略选择的研究.docVIP

目 录 摘要………………………………………………………………………………………………1 关键词……………………………………………………………………………………………1 0前言……………………………………………………………………………………………2 1文献综述与理论分析框架……………………………………………………………2 1.1文献综述………………………………………………………………………………………2 1.2理论分析框架…………………………………………………………………………………3 2 宜昌市文化创意产业集群的发展现状分析…………………………………4 3宜昌市发展文化创意产业集群化的战略选择………………………………6 4研究结论与展望…………………………………………………………………………10 致谢……………………………………………………………………………………………11 参考文献………………………………………………………………………………………12 文化创意产业集群化发展的战略选择研究 ——以宜昌市广告行业为例 学生姓名： 专业名称：工商管理 指导教师： 教学单位：经济与管理学院 摘要：以突破性思维、创新思想和先进技术等知识、智力密集型要素为核心的文化创意产业无疑是时下的流行词，创意产业通过一系列创造活动来引起生产和消费继而拉动经济增长，为社会经济创造出潜在价值，在全球经济中蓬勃发展。纵观全球，文化创意产业呈现出明显的集群化特征，那么极有必要对文化创意产业集群化的现状和发展进行分析，研究其战略选择，以便更好的推动文化创意产业的良性发展。因此，本文将从宜昌市广告行业着手，在文化创意产业集群化的模式下，以及宜昌广告行业现状和宜昌市政府等有关部门的相关政策的基础上，分析宜昌市发展文化创意产业的优势，并且针对其目前广告行业的问题，研究发展宜昌市的文化创意产业集群化的战略选择。 Abstract: The breakthrough thinking, innovative ideas and advanced technology knowledge, technology-intensive industry as the core of the Cultural and Creative Industries is nowadays popular words, Production and consumption?of?Creative Industries?through a series of?creative activities in?turn?stimulate economic growth,?create potential?for social and economic?value,?in the global economy?to flourish. Throughout the world,?the?cultural and creative industries?showing a?cluster?of?characteristics, it is very necessary to analyze the current situation and development of the cultural and creative industries cluster，to study the strategic choice order to better promote the sound development of the cultural and creative industries. Therefore，this article will from Yichang City advertising industry to proceed in the mode of cultural and creative industries cluster，and on the basis of the Yichang advertising industry status and Yichang Municipal Government and other relevant department of the relevant policies, analysing the advantages of the development of cultural and creative industries in Yichang City, the cultural and creative industries cluster strategic choice for the adv