基于大众传播的奢侈品微博营销策略研究以例外新浪微博为例课程.docVIP

基于的策略研究【Abstract】Since the reform and opening up,development of Chinese economy is sustained and healthy and more and residents built more social wealth . The demand of consumption of the masses of the people is no longer a simple pursuit of food and clothing, but tend to be more high quality consumer.This will create a huge crowd of luxury consumption in china. On the other hand, the faster development of Internet technology, micro-blog registered users in a few short years show blowout development. Many enterprises seize the opportunity, and use micro-blog for marketing . Luxury has its inhe