Nike - The Innovation Machine-Helixa Consulting 耐克：创新核心战略.pdf

Helixa 16, rue Brey - 75017 Paris Creave Commons License August 2012 v 1 Why Nike? §  Nike is the global largest athletic brand retailer The company has delivered a +19% CAGR in revenues over the last 33 years…from 1978 to 2011; to reach $21b in 2012 §  Nike has developed a leadership strategy outperforming its competitors both in footwear and apparel “At Nike, we are leaders. When we fail is when we are followers.” Tinker Hatfield, VP of Innovation Nike has maintained a clear leadership position since the 1980s outrivaling top sportswear companies and fashion leaders §  Nike is consistently reinventing the way of retailing and branding thanks to innovation and resilience “Sports created Nike, but design and innovation made it grow.” Mark Parker, CEO Nike focuses on connecting with the consumer emotions and developing ways to turn transactional relationships into experiences: both online and oline, locally and globally. To achieve this ambition, Nike rests on a deep innovation pipeline 2 1 INTRO: Nike at a glance 2 Nike, a top brand with outstanding results 3 Strengthening its leadership position consistently 4 … by being pioneer, innovative and resilient 5 Nike is facing multiple challenges 3 Nike Inc.’s History Timeline Net Sales top $21 billion 2012 Global expansion, including a strong growth in China,