用户参与微博意愿的影响因素研究.pdf

用户参与微蹲意愿的影响因素研究 Abstract Withthe ofInternetandthe ofsocial growth networking development explosive becomemore anddiversified． serviceshas personalized services(SNS)，network havebeen inthe canbebeneficialto nowadays，forthey Microblog extremelypopular and forthe for bothindividualuserscommunitypractitioners．Notonly TwiRer，and of to user the the Internet，It’S Sina、Tecent,in verynecessaryimprove development insuchfierce stickinessfor toattractandretainusers communityoperators one canenrichsome another can hand，it hand，thestudy competition．In theory；In advicetotherulerandusers．Inorderto to give Success，itsverynecessaryanalyze ofusers This isaimedatuser of aspiration deeplypaper aspirationMicroblog to itsinfluencefactors． communitiesanddevoted study itis threesides：thefacilitator Basedon documenLmainly factors；the previously motivation obtainthe user factor；thesurroundingfactor．Throughempiricalanalysis demand、 de