大地集团公司房地产营销战略的研究.docVIP

华东理工大学 毕业设计（论文）任务书 课 题 大地集团公司房地产营销战略研究 2012年6月17日至 2012年11月25日 共22周 院 系 专业班级 商务管理 学 号 XXXXXXXX 姓 名 XX 指 导 教 师 XXX 2012 年 11月 25 日 课 题 来 源 自选 课 题 目 的、意 义 市场竞争日益加剧的今天，怎样使公司的效益最大化，能够卖出更多的楼盘，是房地产发展商追求的目标，但由于受国家政策、环境、企业自身素质等多方面的影响，房地产商在楼盘的营销过程中会面临各种各样的问题。—分析问题—解决问题的思路进行研究。 课 题 主 要 内 容 及 进 度 主要内容: 1绪论； 2文献综述； 3 大地集团公司公司 Abstract  The real estate industry in the national economy will become more and more important, which have played an important role in improving the civil living conditions and stimulate economic growth, expanding employment and accelerate urban construction. This paper introduces the marketing existing problems in Chinas real estate enterprises firstly, such as: real estate enterprise marketing practice lack of systematic and scientific; existence of errors in the training for sales staff; high marketing costs, but not recognized by consumers. The paper makes a series of analyzes for above mentioned problems. With a lot of factual description, companies must change the current status, applied with new strategy implementation to change its weakness, to forming a competitive advantage, and seeking a long-term development. Finally, base on the existing situation of the real estate business, suggesting some proper marketing strategies for the development of Chinas real estate enterprises, which including brand development strategy, enhancement of enterprises competitiveness; focused on marketing strategy to promote enterprise innovation; strengthen the marketing team management and enhance quality; using word of mouth marketing and improve brand image; focusing on green marketing to achi