河大骄子教育培训中心的营销策划案分析毕业论文皮.docxVIP

河北大学2010届本科生毕业论文（设计）  PAGE \* MERGEFORMAT 4 河大骄子教育培训中心的营销策划案分析 摘 要 随着教育培训市场在我国不断发展壮大，教育培训市场化的运作范围还会进一步扩大。保定城镇教育市场的的形成和发展是我国发展经济，全面建设小康社会必然的产物。但它的不成熟和不完善决定了我们要加强教育培训市场的理论研究，从理论上明晰如何在市场营销理论的指导下完善和发展，以适应和服务于社会主义市场经济的发展。同时作为“史上最难就业季”的2014年，大学生自主创业顺应了社会发展趋势。因此，本文将试图运用市场营销相关理论来对河大骄子教育培训中心的营销策划方案做尝试性的研究分析。希望能够让大家对保定市教育培训市场有一些新的了解，同时也为河大骄子教育培训中心创业策划案进行分析和总结并提供一些对策和建议。 关键词：教育 市场 创业 营销策划 ABSTRACT： As the education training market in China is growing stronger, education training market will further expand the operation scope. Baoding town on the formation and development of the education market is the economic development in our country, the inevitable product of building a moderately prosperous society in an all-round way. But its immature and imperfect decided we should strengthen the study of the theory of the education training market, theoretically clarify how perfected and developed under the guidance of marketing theory, so as to adapt to and serve the development of socialist market economy. History, at the same time as the most difficult employment season in 2014, the college students self-employment conform to the trend of social development. Therefore, this article will attempt to use marketing related theory to river spoiled child education training center of the marketing planning scheme to do tentative research analysis. Hope to be able to let everybody to baoding city education training market has some new understanding, as well as river spoiled child education training center business planning case is analyzed and summarized and provided some countermeasures and Suggestions. Keywords: entrepreneurship education market marketing planning 目 录 一、保定市教育辅导市场现状 1.1保定市教育辅导市场概况 1.2保定市教育辅导市场产生和发展的可能性 1.3保定市教育辅导市场的市场容量 二、保定市教育辅导市场的分类和问题 2.1保定市教育辅导市场的分类 2.2保定市教育辅导市场的特点 2.3保定市教育辅导市场存在的问题 三、河大骄子教育培训中心的SWOT分析 3.1河大骄子教育培训中心的优势 3.2河大骄子教育培训中心的劣势 3.3河大骄子教育培训中心的机会 3.4河大骄子教育培训中心的威胁 四、河大骄子教育培训中心的营销对策 4.1产品策略 4.2价格策略 4.3渠道策略 4.4促销策略 4.5宣传策略 附录：河大骄子教育培训中心创业策划案