Pricing policies of a competitive dual-channel green supply chain》.pdf

Journal of Cleaner Production xxx (2015) 1 e14 Contents lists available at ScienceDirect Journal of Cleaner Production journal homepage: /locate/jclepro Pricing policies of a competitive dual-channel green supply chain * Bo Li , Mengyan Zhu, Yushan Jiang, Zhenhong Li College of Management and Economics, Tianjin University, Tianjin 300072, China a r t i c l e i n f o a b s t r a c t Article history: This study examines a dual-channel supply chain in which the manufacturer makes green products for Received 22 June 2014 the environmental conscious. We discuss the pricing and greening strategies for the chain members in Received in revised form both centralized and decentralized cases using the Stackelberg game model under a consistent pricing 2 April 2015 strategy. Furthermore, we compare the results of the single channel and dual-channel supply chains. We Accepted 5 May 2015 Available online xxx obtain that when the greening cost is greater than a threshold, the manufacturer does not open direct channel. However, when the degree of customer loyalty to the retail channel and the greening cost satisfy certain conditions, the dual-channel green supply chain does exist. Interestingly, we find that the Keywords: retail price in the centralized green supply chain is higher than that in the decentralized supply chain, e-commerce Dual-