美国国家半导体有限公司(NS)在中国渠道营销策略.pdf

CHANNEL STRATEGY OF NATIONAL SEMICONDUCTOR IN CHINA ABSTRACT This thesis analyzes the basic circumstance of National Semiconductor first, then discuss together with IC industrial and general economic environment. While China becomes world manufactory center, more global IC companies start to focus in China market, the thesis analysis the opportunity and challenges of National Semiconductor in China together with the theory and kn