毕业论文设计——电动车改装品牌VIS设计.doc

安徽建筑大学 毕 业 设 计 （论 文） 专 业 工业设计 班 级 09工设1班 学生姓名 XXXXX 学 号 0921XXXX123 课 题 电动车改装公司的VI设计 指导教师 2013年06月10日 摘 要 电动自行车行业始于中国，是国内近十年来的新兴行业，随着禁摩令的实行、以及电动车本身轻便绿色的特质，短短十几年就发展成一个庞大的行业。 电动车行业不断的在发展、用户层也不断的在发生变化，人们对于电动车的需求不仅仅满足于一个代步工具。越来越多的人开始追求电动车的个性化，电动车改装也将成为电动车行业的一个附属产业发扬光大。 电动车改装公司目前在国内还属于小作坊式，也没有相对知名的改装公司，作为国内电动车的领导品牌，雅迪率先开始改装解决方案的研究投入毫无疑问是具有突破性的，而为此品牌进行VI设计同样也是富有意义并具有挑战性的。 本论文通过对电动车改装品牌的市场调研分析研究，在现代VIS设计理论指导下，提出对电动车改装品牌视觉识别系统建设的总体思想，根据雅迪电动车新改装品牌的理念识别理解及消化，进行视觉形象识别设计，以标志、标准字、标准色为核心为该品牌设计名字、logo、店面等，运用CorelDRAW、3DS MAX等软件做出实际效果图，并做出实际VIS手册。同时相应介绍了CorelDRAW和3DS MAX软件的特点以及使用范围。 关键词: 改装品牌; vis设计; 计算机辅助 Abstract Electric bicycle industry began in China, is an emerging industry over the past decade, along with Jin Mo order to implement, as well as the electric car itself light green qualities, just ten years it developed into a huge industry. Electric car industry continued to develop, the user layer is also constantly changing, the peoples demand for electric cars not only satisfied with a means of transport. More and more people began to pursue personalized electric vehicles, electric vehicles into the electric car industry will become a subsidiary of the industry to flourish. Electric car conversion is also part of the brand in the domestic small workshops, and no modification is relatively well-known brands, as the leading brand in the domestic electric car, yadea the first to retrofit solutions for research investment is undoubtedly a breakthrough, and for the this brand VI design is also meaningful and challenging. Through this paper the electric vehicles into the brands market research analysis, design theory in modern VIS under the guidance proposed for electric vehicles into the construction of brand visual identity system overall idea, according to the new electric car conversion yadea the co