Seeing through smoke and mirrors A critical analysis of marketing CSR》.pdfVIP

Journal of Business Research 66 (2013) 1915 –1921 Contents lists available at SciVerse ScienceDirect Journal of Business Research Seeing through smoke and mirrors: A critical analysis of marketing CSR Ajnesh Prasad a,⁎, Ingo Holzinger b, 1 a Australian School of Business, University of New South Wales, Level 5 West Wing — ASB Building, Sydney, New South Wales 2052, Australia b Schulich School of Business, York University, 4700 Keele Street, Toronto, Ontario, Canada M3J