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* 刘春峰 沈阳顺风公司概况介绍Introduction of Shenyang Shunfeng 一、 企业文化与价值观 Corporate culture and values 顺风公司信奉的真理是:做不好人,就做不好企业;做人要讲品德,做企业必须讲诚信。 The truths which Shunfeng corporate espoused are the following: if you are unsuccessful in being an upright person, you will fail in running a company, too; we should to be a person who follows moral principles, and good conduct, our company must carries forward the spirit of high quality, and upstanding credit. 列举顺风公司一些营销理念:Some marketing philosophy of Shunfeng: 1、别把客户当上帝,就把客户当自己 (即换位思考,真正替客户着想。) Don’t regard customers as God, regard customers as ourselves (follow empathy principle, to be a considerate company to our customers) 2、客户不进货,顺风找差错 (假如你的产品质量好、价格适中、技术力量强、售后服务及时、沟通到位…,用户没有理由不跟你做生意。) If the old customers do not buy our products any longer, we should find out our own errors (If our price is reasonable, we are solid in technical force, opportune after-sales services, and also we are with good communication…, then there is no reason for the customers to buy products from other companies.) 3、把困难留给自己,把方便让给客户(为客户提供方便,让客户产生依赖感,他自然就成了你的忠实客户—因为别的竞争对手可能做不到。) Reserve difficulties for ourselves, offer convenient to our customers (offer convenient to our customers, let our customers to depend on us, they will become a faithful customer easily, because they couldn’t find a better service in other companies) 4、不仅要让客户满意,还要让客户感动(“满意”只是为客户提供了基本的服务,而给客户提供超出想象的服务更能让他惊喜!) Don’t only focus on customers’ satisfaction, we should let the customers be deeply moved (satisfaction is the duty which we should do, but if we can make customer touched and give them service which is higher than their imagination, they will be moved.) 5、打铁还需自身硬(企业只有练好内功,提高员工素质、业务能力、企业管理水平,不断创新和完善自我,才能在竞争中立于不败之地。) Enterprise itself should be strong (enterprise should improve employees’ quality and the level of management, continuous innovation, perfect itself, in order to secure victories in the competitive market.) 6、在工作中享受成就与快乐;在付出中感受真情与回报 (工作是快乐的,享受工
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