《可口可乐公司市场分析报告》.pptVIP

Inside the minds and pockets of Latin American consumersHow consumers build price perception and its impact on retailers THE COCA-COLA RETAILING RESEARCH COUNCIL – LATIN AMERICA The Coca-Cola Retailing Research Council – Latin America (CCRRC - LA) is dedicated to developing a better understanding of the food retailing and allied merchandise distribution business in Latin America. It concentrates in identifying and then studying selected relevant issues, presenting its findings to the manufacturing and retailing communities, in order to assist in the development and enhancement of the food ret