PrinciplesPractice of E-Commerce 杨坚争 Chapter4 E-Business Website Design.pptVIP

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PrinciplesPractice of E-Commerce 杨坚争 Chapter4 E-Business Website Design.ppt

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Chapter 4 E-Business Website Design 4.1 The General Design 4.2 Software and Hardware for Website Design 4.3 Website Content Design 4.4 Budget of Investment on Website 4.1 The General Design 4.1.1 The Purposes of E-Business Website Design Before starting an E-business website, you need its purpose which answers why to build the website. There are various designs for various purposes. 4.1.1 The Purposes of E-Business Website Design In general, the types of the purposes can be classified as follows: to develop B2B and B2C trade, to develop public sale, to extend the relationship with another enterprise and improve the images of enterprise and to be a trade medium of exchange etc. 4.1.1 The Purposes of E-Business Website Design It is important for the designers to communicate with the employees of enterprise when they establish the purposes. 4.1.2 Defining Website Customers For E-commerce website design, it is important to develop and implement a strategy to design your website so that it is customer focused. It is more necessary to focus websites based on what customers are looking for, rather than on what is offered. 4.1.2 Defining Website Customers Defining customers is also to build a customers interests circle so that the website value can be highlighted among the target customers. 4.1.3 The Content Frame of the Website The next step is to define the content frame for website, including main content, main information, service programs and so on. Then, the draft is submitted to superiors or the man at the wheel to check and approve them. 4.1.3 The Content Frame of the Website In this draft, it should be noted where is the source of the information as well as which department should offer the related information. Soon after it is passed, it is available to draft the structural diagrams of website. 4.2 Software and Hardware for Website Design 4.2.1 How to Choose an Internet Service Provider (ISP) An Internet Service Provider, or ISP, is a comp