《企业文化概论作业_案例分析瑞典宜家（IKEA）终结版》.pptVIP

（IKEA）International home products company in Sweden Contents Founder of IKEA Basic Information The Logo of IKEA Present and past History of IKEA 1943 Ingvar Kamprad registers IKEA as a company. 1955 IKEA starts designing its own furniture 1958 The first IKEA store opens in ?lmhult, Sweden 1998 The first IKEA store opens in China 2006 IKEA enters Japan The success of ikea Factors of success IKEAs?business philosophy achievements of IKEA Show of sale fields Click to edit title style Strategy of china Ⅰ.Cost leadership strategy Ⅱ . Differentiation strategy Ⅲ .Focus strategy The situation The development of Ikea from 2009 to 2011.We can see the sales are continuing incresing . Inspirations to China ? Accurate positioning（Research、Service、Consumer guide） ? No borders, no difference in the product strategy（Convergence） ?The spread of corporate culture and transformation ? Centralized coordination and control and the standardization of operation mode of promotion? Innovative resources（Material science、Talent） Conclusion The future belongs to those who in the same way the manufacture and sale of no matter where are applicable to the same product company * * The Development of IKEA The success of Ikea IKEA Basic Information IKEA in China 4 1 2 3 Part one : basic information Ingvar Kamprad The company is the worlds largest furniture retailer. Founded in 1943 by 17-year-old Ingvar Kamprad in Sweden, the company is named as an acronym comprising the initials of the founders name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Sm?land, South Sweden). Furniture Houses, flats Family Mobile Manufacturing Products The company motto My house ,my life To create a better everyday life for the many people. Slogan Part two : Development IKEA originally sold pens, wallets, picture frames, decorative tablecloths, watches, jewelry and nylon stockings and so on. That what Ingvar can think of