实用商务英语综合教程 中级 1CD 工业和信息化高职高专“十二五”规划教材 省级精品课配套教材 作者 李玉萍 李文 Unit 7 Public Relations.pptVIP

Fast reading and Case Study I. Teaching objectives: The Ss are expected to learn: 1. the current business environment and public relations in China; 2. the reading skills to find out the general idea and specific information; II. Teaching focus: To learn the current business environment and public relations in China. III. Teaching difficulty: The reading skills to find out the general idea and specific information VI. Teaching length: 90 minutes IV. Teaching procedure: Step1. Greet the class and announce the tasks. Step2. Lead-in questions: What do you think of the current business environment in China? (2 minutes) Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes) Public Relations General idea: The traditional ways of publicity and market survey have to be changed in the current business situation Supporting ideas: 1. history of public relations in China; 2. the development enterprises of various kinds in China; 3. the necessity of change in public relations area; 4. ways of market survey. ? Step4. Reading skills: ask the class to scan the passage and find out the answers to Tasks13and 14 based on the key words in each question and the outline made in Step3. (20 minutes) Step5. Intensive reading: ask the class to read through the passage in details and find out the specific information for each part of the key points. (10 minutes) Step6. Case Study. Ask the class to read through the case and the questions following. (10 minutes) Step7. Discussion. Ask the class to talk about the questions in Task15 in pairs based on the case study. Then ask to pairs to present to the class. (15-20minutes) Step8. Summary Grammar and Writing I. Teaching objectives: The Ss are expected to learn: 1. the classification and use of the Participle; 2. how to draft a cover letter. II. Teaching focus: 1. The forms and function of