商务英语口译教程 李鸿杰 王建华 主编 Unit 2 Quality of Product新.pptVIP

Unit 2 Quality of Product In this unit, some general conversations with relation to the business affairs, especially the negotiation about quality of product, will be focused. After learning this unit, the learner should master basic skills of introducing or inquiring quality of product, find out the real situation in doing business and master the process of making a bargain in detail. Unit 2 Quality of Product Teaching Aims: 1. Knowledge aim: Through the study of this unit, the students will get some basic information on quality of product, and know how to negotiate about quality of product when doing business. 2. Skill aim: Students will be able to master the basic knowledge of quality of product, and make their conversations according to the given situations. Core Skills: Introducing or inquiring quality of product Negotiating about quality of product Unit 2 Quality of Product Background Knowledge According to W. Edwards Deming, quality has been defined as “the efficient production of the quality that the market expects,” and he linked quality and management: “Costs go down and productivity goes up as improvement of quality is accomplished by better management of design, engineering, testing and by improvement of processes.” We can define quality on two aspects, on the one hand, the product or service must meet the prescriptive requirements on its specification, and on the other hand, the product or service must meet customers’ expectation. Unit 2 Quality of Product In the manufacturing industry it is commonly stated that “Quality drives productivity.” Improved productivity is a source of greater revenues, employment opportunities and technological advances. In a word，quality of product must be one of the indispensable parts in business negotiation, and business negotiation can continue when and only when the two parties achieve the agreement on quality.